Taking place over four days from 9 – 12 February 2021, Turning Point Live! was made up of a series of unique online webinars covering a variety of topics to help electrical retailers strive to be the very best in everything they do!

To reflect the restrictions in place across the UK, attendees could still enjoy the webinars – which are free to attend and open to all – from the comfort of their own home.

Hosted by ERT Editor, Jack Cheeseman, Turning Point Live! once again featured a number of topical presentations with a focus on both the current and future market trends after what has been an incredible year.

We heard from industry experts on how they have helped companies successfully move into new areas and embraced today’s rapidly-changing technology, while electrical retailers shared their stories about how they have adapted to changing market conditions.

 

The programme

Tuesday 9 February 11:00am

A snapshot of the industry

With Nick Simon, Client Insight Director, Consumer Electronics at GfK

Nick will provide an overview of market performance covering TV, audio, smart tech and home appliances in what has been an unforgettable year. He’ll also be looking at how retailers have been faring in recent months and what 2021 might hold for the electrical retail industry.

 

Wednesday 10 February 11:00am

Retail revival: How to embrace the uncertain year ahead

With Daniel Todaro, Managing Director, Gekko Field Marketing

Daniel will be chatting with ERT Editor, Jack Cheeseman, about the coming year’s trends for retail and how to continue trading with social distancing measures still in place. They’ll be discussing how retailers can reach their customers in the absence of experiential events and promotions and how virtual engagement could be the answer to safer shopping during these uncertain times.

Thursday 11 February 10:30am

Selling fitted kitchens – is it for me?

With Bill Miller, Managing Director, The Kitchen and Bathroom Buying Group (KBBG),
Lyn Knight, Abbey Appliances and Matthew Todd, Herbert Todd & Son

In order to secure an extra revenue stream, many electrical retailers are starting to offer kitchen furniture and fully-fitted kitchens wrapped around home appliances. Bill will speak about making this move and whether it’s right for your business; he will review the key things to consider and look at the main benefits of this additional in-store service. Bill will also be joined by retailers Lyn Knight and Matthew Todd, who will discuss their first-hand experiences introducing their own kitchen showrooms.

Thursday 11 February 11:30am

TITLE TBC

With Martyn Allen, Electrical Safety First
Synopsis TBC.

Friday 12 February 11:00am

A better business in 2021:
Upskill your teams and strive for success

With Paul Laville, Managing Director, T21 Group and
Rosie Clarke, Product Training Manager, Miele GB

Consumer shopping habits have changed drastically and retailers have had to adapt. With new ways of selling comes different requirements for training. Paul and Rosie will chat to Jack Cheeseman about how retailers can stay on the ball during such challenging times to get the most out of their staff in order to capitalise on every sale they receive, in store or online.