CATEGORIES & CRITERIA

RETAILER AWARDS

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Best Independent Domestic Appliance Retailer

Awarded to an independent domestic appliance retailer. Full criteria >

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Best Independent Electrical Retailer Website

Awarded to an independent electrical retailer with a web retail platform that boosts their business and enhances the customer’s overall retail experience. Full criteria >

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Turning Point Award

Awarded to an independent electrical retailer that demonstrates initiative and proven positive adaptation to their business model in order to thrive in the current retail climate. Full criteria >

 

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Best Independent Consumer Electronics Retailer

Awarded to the best independent consumer electronics retailer. Full criteria >

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Sales Excellence Award

Awarded to an electrical retail salesperson or sales team that has demonstrated  that demonstrates attentiveness to customer needs, product knowledge and goes the extra mile to ensure customer satisfaction as part of their ongoing work ethic. Full criteria >

 

manufacturer/supplier AWARDS

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Best New Product - Major Domestic Appliances

Awarded to a new major domestic appliance product available to the UK market from 1 October 2019.

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Best New Product – Consumer Electronics

Awarded to a new consumer electronics product available to the UK market from 1 October 2019.

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Sales Representative Award

Awarded to a sales representative who works for a manufacturer or supplier and serves independent electrical retailers.

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Best New Product – Small Domestic Appliances

Awarded to a new small domestic appliance product available to the UK market from 1 October 2019.

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Best Supplier Customer Service

Awarded to a manufacturer or supplier that provides the highest level of customer service.

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Training Provider Award

This award is given to a manufacturer or supplier that provides training to electrical retailers.

Details to include in your entry:

Details to include in your entry:

Details to include in your entry:

Details to include in your entry:

Description of the business's history and where you are today in comparison to last year. Please provide additional evidence of this, for example: growth, investment, turnover, profits, size, staffing levels, product range, etc.
Showroom details - including design and layout, any products displayed and experiences available to customers, with evidence through a floor plan and images or videos to support.
Examples of marketing activity, including details of how your business engages with customers and the local community. Any PR, advertising, social media and digital marketing strategies, showing results over the last 12 months. Details and evidence of customer events.
Description of a multichannel strategy - Explaining how the web platform compliments the physical retail store. Examples to include online product videos, incentives to convert web visitor to store visitor and the overall user-friendliness of the website.
Evidence of staff training - Details of what training is available, internal and external.
Customer service strategy - description of strategy including customer feedback and reviews.

Details to include in your entry:

Salespeople who have been shortlisted from ERT's Take a Town* feature will also be automatically added to the nominations.

*Every month a mystery shopping team visits towns and cities across the UK to check up on the sales skills of independent and multiple retailers.