CATEGORIES & CRITERIA

Awarded to a new major domestic appliance product available to the UK market from 1 October 2018.

Awarded to a new small domestic appliance product available to the UK market from 1 October 2018.

Awarded to a manufacturer or supplier that provides the highest level of customer service.

Awarded to a sales representative who works for a manufacturer or supplier and serves independent electrical retailers.

Awarded to an independent domestic appliance retailer, with an annual turnover under £2 million.

Details to include in your entry:

• Description of the business’s history and where you are today in comparison to last year. Please provide additional evidence of this, for example: growth, investment, turnover, profits, size, staffing levels, product range, etc.
• Showroom details – including design and layout, any products displayed and experiences available to customers, with evidence through a floor plan and images or videos to support.
• Examples of marketing activity, including details of how your business engages with customers and the local community. Any PR, advertising, social media and digital marketing strategies, showing results over the last 12 months. Details and evidence of customer events.
• Description of a multichannel strategy – Explaining how the web platform compliments the physical retail store. Examples to include online product videos, incentives to convert web visitor to store visitor and the overall user-friendliness of the website.
• Evidence of staff training – Details of what training is available, internal and external.
• Customer service strategy – description of strategy including customer feedback and reviews.

Awarded to the independent consumer electronics retailer with an annual turnover over £2 million.

Details to include in your entry:

• Description of the business’s history and where you are today in comparison to last year. Please provide additional evidence of this, for example: growth, investment, turnover, profits, size, staffing levels, product range, etc.
• Showroom details – including design and layout, any products displayed and experiences available to customers, with evidence through a floor plan and images or videos to support.
• Examples of marketing activity, including details of how your business engages with customers and the local community. Any PR, advertising, social media and digital marketing strategies, showing results over the last 12 months. Details and evidence of customer events.
• Description of a multichannel strategy – Explaining how the web platform compliments the physical retail store. Examples to include online product videos, incentives to convert web visitor to store visitor and the overall user-friendliness of the website.
• Evidence of staff training – Details of what training is available, internal and external.
• Customer service strategy – description of strategy including customer feedback and reviews.

Awarded to the independent domestic appliance retailer with an annual turnover over £2 million.

Details to include in your entry:

• Description of the business’s history and where you are today in comparison to last year. Please provide additional evidence of this, for example: growth, investment, turnover, profits, size, staffing levels, product range, etc.
• Showroom details – including design and layout, any products displayed and experiences available to customers, with evidence through a floor plan and images or videos to support.
• Examples of marketing activity, including details of how your business engages with customers and the local community. Any PR, advertising, social media and digital marketing strategies, showing results over the last 12 months. Details and evidence of customer events.
• Description of a multichannel strategy – Explaining how the web platform compliments the physical retail store. Examples to include online product videos, incentives to convert web visitor to store visitor and the overall user-friendliness of the website.
• Evidence of staff training – Details of what training is available, internal and external.
• Customer service strategy – description of strategy including customer feedback and reviews.

Awarded to an independent electrical retailer with a web retail platform that not only boosts their business but also enhances the customer’s overall retail experience.

Details to include in your entry:

• Web platform efficiency – demonstrate a user-friendly interface, accurate and clear product details, and simplistic customer process from product selection to confirmation of the order.
• Description of the business’s history and where you are today in comparison to last year. Please provide additional evidence of this, for example: growth, investment, turnover, profits, size, staffing levels, product range, etc.
• Details and evidence of digital marketing strategy and results.
• Customer service strategy – description of strategy including customer feedback and reviews.

Awarded to an electrical retail salesperson that demonstrates attentiveness to customer needs, product knowledge and goes the extra mile to ensure customer satisfaction as part of their ongoing work ethic.

Details to include in your entry:

• Description of achievements to include details and evidence of customer feedback, any sales records and accolades, training undertaken to ensure top knowledge of products, any other details of how the nominated staff member goes above and beyond to the benefit of both the customer and the business.

Salespeople who have been shortlisted from ERT’s Take a Town* feature will also be automatically added to the nominations.

*Every month a mystery shopping team visits towns and cities across the UK to check up on the sales skills of independent and multiple retailers.