CATEGORIES & CRITERIA

RETAILER AWARDS

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Best Independent Domestic Appliance Retailer – Small

Awarded to an independent domestic appliance retailer, with an annual turnover under £2 million. Full criteria >
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Best Independent Consumer Electronics Retailer – Small

Awarded to the independent consumer electronics retailer with an annual turnover under £2 million.  Full criteria >

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Best Independent Electrical Retailer Website

Awarded to an independent electrical retailer with a web retail platform that boosts their business and enhances the customer’s overall retail experience. Full criteria >

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Best Independent Electrical Retailer Shopfront

Awarded to an independent retailer that offers unique and eye-catching window displays and uses its shopfront as an extension of its instore space – to grab people’s attention, promote products/services or for marketing purposes. Full criteria >

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Turning Point Award

Awarded to an independent electrical retailer that demonstrates initiative and proven positive adaptation to their business model in order to thrive in the current retail climate. Full criteria >

 

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Best Independent Domestic Appliances Retailer – Large

Awarded to the independent domestic appliance retailer with an annual turnover over £2 million. Full criteria >
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Best Independent Consumer Electronics Retailer – Large

Awarded to the independent consumer electronics retailer with an annual turnover over £2 million. Full criteria >

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Best Independent Kitchen Retailer Showroom

Awarded to an independent kitchen retailer that offers a unique showroom and utilises its space and kitchen displays to proactively drive sales forward. Full criteria >

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Sales Excellence Award

Awarded to an electrical retail salesperson that has demonstrated  that demonstrates attentiveness to customer needs, product knowledge and goes the extra mile to ensure customer satisfaction as part of their ongoing work ethic. Full criteria >

 

manufacturer/supplier AWARDS

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Best New Product - Major Domestic Appliances

Awarded to a new major domestic appliance product available to the UK market from 1 August 2021.

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Best New Product – Consumer Electronics

Awarded to a new consumer electronics product available to the UK market from 1 August 2021.

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Best Industry Sales Representative

Awarded to a sales representative who works for a manufacturer or supplier and serves independent electrical retailers.

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Best Industry Distributor

Awarded to a supplier/distributor that has demonstrated effective order fulfilment, has proved to be a key link between retailers and brands, and contributed towards mutual business growth.

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Best New Product – Small Domestic Appliances

Awarded to a new small domestic appliance product available to the UK market from 1 August 2021.

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BEST MANUFACTURER/SUPPLIER CUSTOMER SERVICE

Awarded to a manufacturer or supplier that provides the highest level of customer service.

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Best Industry Training Provider

This award is given to a manufacturer or supplier that provides training to electrical retailers.

Details to include in your entry:

  • Description of the business’s history and where you are today in comparison to last year. Please provide additional evidence of this, for example: growth, investment, turnover, profits, size, staffing levels, product range, etc.

  • Showroom details – including design and layout, any products displayed and experiences available to customers, with evidence through a floor plan and images or videos to support.

  • Examples of marketing activity, including details of how your business engages with customers and the local community. Any PR, advertising, social media and digital marketing strategies, showing results over the last 12 months. Details and evidence of customer events.

  • Description of a multichannel strategy – Explaining how the web platform compliments the physical retail store. Examples to include online product videos, incentives to convert web visitor to store visitor and the overall user-friendliness of the website.

  • Evidence of staff training – Details of what training is available, internal and external.

  • Customer service strategy – description of strategy including customer feedback and reviews.

Details to include in your entry:

Description of the business’s history and where you are today in comparison to last year. Please provide additional evidence of this, for example: growth, investment, turnover, profits, size, staffing levels, product range, etc.
Showroom details – including design and layout, any products displayed and experiences available to customers, with evidence through a floor plan and images or videos to support.
Examples of marketing activity, including details of how your business engages with customers and the local community. Any PR, advertising, social media and digital marketing strategies, showing results over the last 12 months. Details and evidence of customer events.
Description of a multichannel strategy – Explaining how the web platform compliments the physical retail store. Examples to include online product videos, incentives to convert web visitor to store visitor and the overall user-friendliness of the website.
Evidence of staff training – Details of what training is available, internal and external.
Customer service strategy – description of strategy including customer feedback and reviews.

Details to include in your entry:

  • Web platform efficiency – demonstrate a user-friendly interface, accurate and clear product details, and simplistic customer process from product selection to confirmation of the order.
  • Description of the business’s history and where you are today in comparison to last year. Please provide additional evidence of this, for example: growth, investment, turnover, profits, size, staffing levels, product range, etc.
  • Details and evidence of digital marketing strategy and results.
  • Customer service strategy – description of strategy including customer feedback and reviews.

Awarded to an independent retailer that offers unique and eye-catching window displays and uses its shopfront as an extension of its instore space – to grab people’s attention, promote products/services or for marketing purposes. Picture evidence in this category is a must for our judges!

Details to include in your entry:

  • Demonstrate significant business changes in the last 12 months to incorporate the notion of the Turning Point campaign. These can be examples of new areas of potential revenue returns explored, unique innovation to drive business and strategy for the future.
  • Description of the business’s history and where you are today in comparison to last year. Please provide additional evidence of this, for example: growth, investment, turnover, profits, size, staffing levels, product range, etc.
  • Showroom details including design and layout, any products displayed and experiences available to customers, with evidence through a floor plan and images or videos to support.
  • Examples of marketing activity, including details of how your business engages with customers and the local community. Any PR, advertising, social media and digital marketing strategies, showing results over the last 12 months. Details and evidence of customer events.
  • Description of a multichannel strategy – Explaining how the web platform compliments the physical retail store. Examples to include online product videos, incentives to convert web visitor to store visitor and the overall user-friendliness of the website.
  • Evidence of staff training – Details of what training is available, internal and external.
  • Customer service strategy – description of strategy including customer feedback and reviews.

Details to include in your entry:

Description of the business’s history and where you are today in comparison to last year. Please provide additional evidence of this, for example: growth, investment, turnover, profits, size, staffing levels, product range, etc.
Showroom details – including design and layout, any products displayed and experiences available to customers, with evidence through a floor plan and images or videos to support.
Examples of marketing activity, including details of how your business engages with customers and the local community. Any PR, advertising, social media and digital marketing strategies, showing results over the last 12 months. Details and evidence of customer events.
Description of a multichannel strategy – Explaining how the web platform compliments the physical retail store. Examples to include online product videos, incentives to convert web visitor to store visitor and the overall user-friendliness of the website.
Evidence of staff training – Details of what training is available, internal and external.
Customer service strategy – description of strategy including customer feedback and reviews.

Details to include in your entry:

  • Description of the business’s history and where you are today in comparison to last year. Please provide additional evidence of this, for example: growth, investment, turnover, profits, size, staffing levels, product range, etc.
  • Showroom details – including design and layout, any products displayed and experiences available to customers, with evidence through a floor plan and images or videos to support.
  • Examples of marketing activity, including details of how your business engages with customers and the local community. Any PR, advertising, social media and digital marketing strategies, showing results over the last 12 months. Details and evidence of customer events.
  • Description of a multichannel strategy – Explaining how the web platform compliments the physical retail store. Examples to include online product videos, incentives to convert web visitor to store visitor and the overall user-friendliness of the website.
  • Evidence of staff training – Details of what training is available, internal and external.
  • Customer service strategy – description of strategy including customer feedback and reviews.

Awarded to an independent kitchen retailer that offers a unique showroom and utilises its space and kitchen displays to proactively drive sales forward. Demonstration of products in innovative, high quality room settings is essential.

Details to include in your entry:

  • Description of achievements to include details and evidence of customer feedback, any sales records and accolades, training undertaken to ensure top knowledge of products, any other details of how the nominated staff member goes above and beyond to the benefit of both the customer and the business.

Salespeople who have been shortlisted from ERT’s Take a Town* feature will also be automatically added to the nominations.

*Every month a mystery shopping team visits towns and cities across the UK to check up on the sales skills of independent and multiple retailers.