ERT Awards Supporting Information

Best New Product – Major Domestic Appliances

Whirlpool – FreshCare+ 9 kg washing machine (FFD 9448 BSV UK)

The Whirlpool freestanding FreshCare+ 9 kg washing machine (FFD 9448 BSV UK), which launched in March 2021, benefits from an improved design and brand new features, Steam Refresh and Steam Hygiene. The FreshCare+ washing machine from Whirlpool boasts a generous 9 kg capacity, innovative 6TH SENSE® technology and the FreshCare+ system, which is designed to keep laundry fresh even hours after the wash programme has finished. 

Research found that 70 per cent of consumers do not unload their washing machine immediately after the cycle has ended*, and 51 per cent of consumers wash their clothes again due to the poor odour*. FreshCare+ continues to tumble garments after washing, for up to six hours, keeping garments feeling and smelling fresh**. In addition, the new Steam Refresh feature penetrates fibres in the garments, freshening up the user’s laundry in just 20 minutes, removing odours and reducing creasing. Hygiene is a high priority for consumers and being able to sanitise garments is more important than ever. The redesigned Whirlpool FreshCare+ 9 kg washing machine boasts the brand new Steam Hygiene option, which can be added to all compatible programmes. At the end of the cycle Steam Hygiene fills the drum with steam, maintaining a temperature between 70°C and 80°C for 30 minutes, removing up to 99.9 per cent of the most common bacteria*** from the load. The Whirlpool FreshCare+ washing machine has been redesigned to offer improved programme visibility and ease of setting, thanks to the enhanced display graphics, while the Flowbar provides users with instant feedback on the progress of the wash programme.  Key features and benefits:Freestanding washing machine offering a generous 9 kg capacity. FreshCare+ continues to tumble garments after washing, for up to six hours, keeping garments feeling and smelling fresh**6TH SENSE® technology monitors the size of the load, adapting the resources to save up to 50 per cent in water, energy and time****(New energy level rating of C) ‘C’ energy rating to maximise energy saving Benefits from 14 programmes to choose from including Delicates, Rapid 30Œ, Sport and Duvet, designed for washing eiderdown-padded items such as double or single duvets, cushions and anoraks, etc.Steam Refresh feature for freshening up garments in just 20 minutes.Steam Hygiene option to removes up to 99.9 per cent of the most common bacteria from the user’s laundry***. Can be activated on compatible programmes only. Sense Inverter Motor designed to minimise vibrations and noise output.Variable temperature and spin speed for added efficiency and less creasing and ironing. Maximum spin speed of 1400 rpm. Start delay to make use of less expensive electricity tariffs, where available LED digital display for instant feedback. Child lock for added safety.Noise level: 78 dB(A). Finished in white. Two year manufacturer’s warranty and 10 year parts guarantee. Dimensions H x W x D: 850 x 595 x 630 mm. Notes: Whirlpool Connect Hub FreshCare+ December 2016.** Not compatible with programmes designed for delicate garments and duvets. *** Tested and certified by Allergy UK. ****Comparison between maximum load and 1 kg load on washer with 6TH SENSE® technology and Cotton 60° programme