ERT Awards Supporting Information

Best New Product – Consumer Electronics

Mitchell & Brown – JB-32FHD1811DSM TV

When most small screen TVs are low-res ‘HD ready’ and rarely smart, Mitchell & Brown’s Full-HD JB -32FHD1811DSM (32’) offers big-screen picture quality and a full suite of smart services, ideal for any room in the home. This is the perfect ‘trade-up’ TV, aimed at customers that want the same features as their living room TV in the kitchen, bedroom or kids room.

Bolton-based Mitchell & Brown brings big screen picture quality and smart features normally associated with ‘main-room TVs’ to a smaller-screen model ideal for the kitchen, bedroom, or kid’s room. TV sales for the home’s second or third room have dramatically risen over the last two years as customers spend more time living, working and even holidaying at home. Yet, few smaller screen TVs have offered the full suite of smart features and services customers have come to expect from main room TVs, nor the native Full-HD resolution screen to enjoy them on. The new Mitchell & Brown 32FHD1811DSM gives independent retailers an exclusive, fully-featured, premium 32in model as the ideal up-sell TV for second room installs. Boasting a Full-HD 1940 x 1080 native resolution direct-lit LED screen, the 32FHD1811DSM delivers cutting-edge picture quality, with the same pixel size and density of a 65inch 4K screen. With the bulk of content on smart services like Netflix, Now TV and Amazon Prime, as well as FreeviewHD, available in 1080p Full-HD quality, this 32in TV makes the very best of the content and channels users are most likely to view in the second room. This well-connected TV offers Freeview HD and Freeview Play built-in, with easy EPG control to over 70 broadcast channels, 15 in HD quality, as well as access to BBC iPlayer, ITV Hub, All 4, UKTV and My5 on-demand/catch-up TV services. The TV integrates the BBC’s Red Button interactive service, direct access apps for the primary subscription streaming services and connectivity with social media platforms such as Facebook and Twitter. External sources such as XBOX, Sky or a DVD player can be viewed via the TV’s three HDMI sockets, and its USB connection offers music, photo or movie playback.  For improved sound quality, particularly dialogue intelligibility, Mitchell & Brown has integrated its popular built-in Sound Box for a richer sound, as well as a 5-band equaliser for user adjustment. Mitchell & Brown is confident that any in-store A/B comparison with any other brand’s 32in TV will highlight this model’s class-leading sound and picture quality at this screen size. For commercial use, the 32FHD1811DSM offers Ideal Hotel Mode automatic volume control and tuner lock features, digital audio out and a headphone output. Legacy input connectivity covers component, composite and s-video, along with PC Audio and analogue stereo inputs. The TV is supplied with a stable pedestal stand and can be securely wall mounted on a standard VESA 75×75 mount. Selling exclusively through the independent channel and offering a competitive trade pricing structure, the 32FHD1811DSM has an SRP of £349.99. The price encompasses Mitchell & Brown’s industry-leading 7-year warranty as standard, providing peace of mind to retailers and customers alike. Small screen TVs of 32in rarely get anything like specification or features of their larger-screen counterparts, yet there are plenty of customers looking for premium performance and smart services on the TV in the bedroom or kid’s room,’ says Mitchell & Brown’s Director of Operations, Dan Brown. ‘The 32-DSM ticks all of these boxes, with a Full-HD screen, top-flight sound and all the features we have come to expect from premium smart TVs – all in a TV package that will fit neatly into any room in the home and connect wirelessly to smart services. We think this model offers a tremendous trade-up or add-on sale for our TV retailers.’ Proud of its British heritage, Mitchell & Brown has become one of the UK’s favourite domestic TV brands thanks to premium performance, ease of use, and outstanding customer service. With an ever-increasing High Street and online presence across the UK, the company is keen to forge lasting relationships with independent retailers with the same core value of outstanding customer service and value for money. The Mitchell & Brown 32FHD1811DSM is part of a 30-strong new TV models line for 2021 and is available now through direct account with TVD Group:32FHD1811DSM – SRP £349.99