ERT Awards Supporting Information

best new product – Major Domestic Appliances

GuideLine Washing MachineMiele

According to the Royal National Institute of Blind People (RNIB), 250 people start to lose their sight in the UK every day and more than two million people are living with sight loss severe enough to impact their daily lives. With a tactile panel and rotary control which uses sound and raised dots to select one of the 12 washing programmes, Miele’s new GuildeLine washing machine has been designed specifically for people with visual impairments.

Different pitches help the user to select the programme and temperature of their wash load. The higher the selected temperature or spin speed, the higher the pitch of the sound. An audio version of the instruction manual in the widely recognised DAISY format is included to help the user quickly master the settings and get the most from the appliance.

 The 8kg GuideLine washing machine benefits features 12 individual wash programmes and when a wash cycle has finished, the machine will audibly alert users. Rated A+++ -10%, it also features Miele’s exclusive CapDosing technology, which dispenses the exact amount of specialist detergents for each wash, such as Outerwear, SilkCare and UltraDark, for the best possible wash results. As with all functions on the control panel, the specific capsule selection is marked by clear, raised symbols. A five-year parts and labour warranty is included as standard.

RNIB Senior Innovation Manager, Robin Spinks says, “It’s fantastic that Miele has introduced the first truly accessible washing machine specifically developed for blind and partially sighted people. Our Innovation Team works internationally with consumer brands to facilitate the development of inclusive products and we applaud Miele for recognising the needs of our community. We’re very excited about the potential of this product and the changes it might bring to the industry going forward.”

The new GuideLine washing machine has been positively received on Miele’s social platforms – it is currently the most popular post (by engagement) on Facebook this year, and is one of the top five posts on Instagram and Twitter.