ERT Awards Supporting Information

best new product – consumer electronics

Samsung Q950TSSamsung

Samsung’s 2020 flagship Q950TS QLED 8K TV offers an unrivalled QLED immersive viewing experience with unprecedented technology, combining pristine picture and sound quality, powerful AI capabilities and premium design. Available in 65, 75 and 85 inches, the Samsung Q950TS QLED 8K TV delivers a 99% screen to body ratio with its revolutionary Infinity Screen which allows you to see beyond the box with an edge-to-edge picture. With a stunningly slim 15mm profile and eight built in speakers that fire sound from the four sides of the TV, it redefines what is meant by an immersive experience, eliminating boundaries between TV and surroundings.


Samsung is committed to forward-thinking technology – pushing the boundaries of performance, quality and innovation, while keeping the customer in mind. As the global leader in the TV category for the past 14 consecutive years , Samsung’s approach to innovation by developing its Q950TS QLED 8K range now offers unrivalled technology which provides users with pristine picture quality and continues to serve its user even when the screen is off.


In 2020, Samsung continues to make headway in the 8K space – a new era where 8K is poised to be the leading screen resolution at the forefront of the industry. Delivering a richer entertainment experience and showcasing accurate and life-like images, Samsung’s Q950TS offers a true 8K resolution, where users will feel the power of every frame with 33 million pixels – four times the resolution of 4K.

Another pioneering innovation from Samsung with the Q950TS is the design, including its Infinity Screen, perfect flat back and built-in speakers. This break-through design guarantees the picture becomes the main focal point with a near invisible bezel, pushing panel technology forward and a 99% screen-to-body ratio that allows users to focus more on the pure picture without the distracting black bezels.


Samsung Q950TS boasts powerful features such as an ecosystem which redefines the consumer viewing experience, tailored to suit everyone’s content needs. The 2020 enhancements to Samsung’s flagship 8K also provide very best visual and sound, for an unmatched experience.

 True 8K Resolution 

• Users can experience more realistic details and life-like images on even larger screens with 33 million pixels of True 8K Resolution. A huge benefit of 8K resolution is that the technology is future-proofing TV picture quality, showcasing four times improved resolution from 4K technology, allowing consumers to enjoy upscaled content.
8K AI Upscaling
• 8K AI Upscaling works with the Quantum Processor 8K combines deep learning algorithms which analyse images and restore details pixel by pixel. This in turn provides pictures that are the closest to the level of detail, colour and depth that we witness in everyday day life. .
Quantum HDR 4000
• With 4,000 nit peak brightness – users can experience the brightest colours and crisp image details, just as content directors intended them to be viewed. Such brightness reveals hidden details so users will never miss a moment, whether in the dark shadows of a horror movie, or the bright sun filled scenes of the latest sci-fi. HDR10+’s dynamic tone mapping analysis and corrects colour and contrast in a scene by scene process, maximising every opportunity to see even the smallest details.
Quantum Processor 8K
• No matter the content source, the Quantum Processor 8K will automatically adapt to give users the best sound and picture that fits into any environment. With its artificial intelligence engine developed by Samsung’s proprietary technology, the processor helps maintain viewer’s immersive experience by responding to all surrounding environments and space outside from the screen.
Direct Full Array
• Precisely controlled light zones work independently to remove dark scenes becoming all dark and bright scenes becoming all bright (which prevents blooming around bright objects). Direct Full Array ensures precise contrast between the deep black of the sky and the bright detail of the moon so that it pops out with pin-sharp clarity.
Anti-Reflection Screen
• QLED 8K’s anti-glare panel technology absorbs reflections, so users can watch TV in incredible colour and contrast – day or night. With no distractions from reflecting light from any seat in the house, they’ll never miss another moment of the mid-day match – even with the sunlight streaming through the windows.

100% Colour Volume
• Quantum Dot technology makes the display on the QLED 8K stunningly bright and pure light and can show one billion shades of pure colour at any brightness level – delivering 100% colour volume performance. Users can experience the most accurate and vibrant images, even in the darkest or brightest scenes.
Adaptive Picture
• Adaptive Picture optimises the quality of your pictures based on the lighting of the room you’re watching in. Powered by QLED’s unique AI technology, QLED 8K uses a built-in light sensor to analyse the lighting of the room, and automatically adjusts brightness and contrast settings to deliver the best 8K picture – even when the day turns to night.

Object Tracking Sound+
• Object Tracking Sound+ (OTS+) delivers dynamic, immersive audio, with eight-built in speakers firing sound from the four sides of TV that follows the action on-screen. The user will enjoy three-dimensional sound that places them right in the heart of the action for a totally immersive experience. The Quantum Processor analyses audio inputs and audio scenes, then with OTS+ offers a truly realistic, cinematic sound experience, creating three-dimensional sound that places you right in the heart of the action for a totally immersive experience.
Active Voice Amplifier (AVA)
• Active Voice Amplifier (AVA) lets you enjoy watching content without being distracted by ambient noises around you. AVA intelligently senses when ambient noise in your home (i.e, household appliances) becomes too loud and interrupts your TV entertainment. It isolates and amplifies voice and speech volume and returns to normal when the ambient noise ends.
AI ScaleNet
• AI ScaleNet ensures a smooth streaming connection by optimising the available network bandwidth. It compresses content as it leaves the content provider and then restores it after it reaches the TV to effectively cut in half the bandwidth needed for consumers to stream content.

One Near-Invisible Cable & No Gap Wall-Mount
• Clutter is instantly removed with One Near-Invisible Cable, a single all-in-one transparent Fibre-optic cable. This replaces various cables from multiple devices connecting to the TV that now only need to be connected to the One Connect Box. With the No Gap Wall Mount, hanging the QLED 8K flush against the wall without any gap makes it easy to install whilst offering a seamless look, and enables users to easily adjust the position of the TV by hand once it’s in place.

Ambient Mode+
• The Q950TS QLED 8K screen can transform into a decorative yet functional display. Ambient Mode+ allows users to use it as an info panel, a display for a personal photo collection, or a decorative wallpaper that blends into the interior décor and surroundings .

Smart TV Streaming powered by Tizen
• With features like Universal Guide users can watch anything, whether it is live TV streaming or a subscribed service and find them all in one single place. This feature, along with Samsung’s proprietary TV Plus, also selects and recommends various content, based on an AI algorithm and the user’s own viewing habits.
• Samsung’s Smart TV access on the Q950TS offers unrivalled access to the best catch-up TV apps including Disney+, Apple TV, BBC iPlayer NOW TV and BT Sport apps – all in one place at the touch of a button , meaning you spend less time searching and more time watching the content you love. Samsung has also never been so easy to enjoy catch-up TV. Quickly set-up your TV using your smartphone . Discover new ways to multi-task with Samsung Multi View . Watch your favourite TV show whilst commenting on Social Media, all at once on the big screen – never miss another moment. And now, for the first time, you can use your favourite assistant to control your TV – and much more – thanks to integrated voice assistance and Samsung SmartThings.

Game Enhancer+
• Experience gaming-monitor performance on your big screen with AMD FreeSync and VRR. Never be caught out by the bad guys hiding in the shadows with Dynamic Black Equalizer technology, unveiling all of the finest details in the darkest scenes. Overcome the difficult levels by using Samsung Multi View to watch the latest walk-through whilst playing, all at once on the same screen. Game on for as long you like with no screen burn worries – guaranteed , a unique feature to Samsung QLED.
Q Symphony
• The new Samsung Q-Symphony conducts sound like never heard before. Synchronising your QLED TV and Q-Series soundbar performance to play sound simultaneously, enlighten your senses with the ultimate audio-visual experience.
• Enlighten your senses with the ultimate audio visual experience. Perfect synergy achieved by synchronizing your TV’s up-firing speakers together with your soundbar’s speakers to deliver immersive sound – simultaneously from both devices. Exceptional sound quality delivered from both your TV and soundbar, without the need for a complicated set up. Samsung Q-Symphony conducts sound like never heard before, only with Samsung.


The multi-award winning Q950TS has been a runaway success. To date, it has already scooped up an impressive 10 awards in titles such as Trusted Reviews, Pocket-lint, TechRadar, Home Cinema Choice and received T3’s Platinum Award. Other positive reception from media include:

“Samsung’s new flagship television is a technological marvel with a stunning, svelte design and an enormous super-high-definition screen”, Wired, 24th March 2020

“The design is gorgeous, the state-of-the-art AI-enhanced image processing borders on magic, and the beefed-up audio system benefits from additional processing and object tracking sound,” Pocket-lint, 19th April 2020

“The (Samsung) new flagship 8K range also boasted a startling new Infinity design with a bezel so narrow that you could barely see it”, Forbes, 24th March 2020

“With its combination of 8K resolution, ground-breaking processing and remarkable new backlight controls, the Samsung QE75Q950TS is capable of delivering simply the best pictures ever seen from an LCD television,” What Hi-Fi, 26th March 2020

Additional notes:
1 Source: Omdia (*Reference: Samsung Newsroom Infographic
2 8K AI Upscaling’ may not apply to PC connection and Game Mode
3 Quantum HDR 3000 with 65”
4 *100% colour volume measured to DCI-P3 standard, certified by VD
5 Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.
6 Disney+ subscription required. Disney+ available from March 24. © 2020 Disney and its related entities. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time
7 Easy Set-up powered by SmartThings mobile application.
8 Only supports Android OS based smartphone
9 Compatible smartphone required.
10 10 year Screen Burn Warranty. Participants must register within 90 days of purchase