ERT Awards Supporting Information
best new product – Major Domestic Appliances
LG GBB92STAXP, LG Electronics
Awarded as the highest-scoring fridge freezer ever reviewed by Which? Magazine, the GBB92STAXP Fridge Freezer is a top-end premium appliance packed full of features and designed to keep food fresher for longer with incredible efficiency.
It has also been awarded certification by Quiet Mark – an independent, international approval award programme associated with the UK Noise Abatement Society charitable foundation. Through scientific testing and assessment, Quiet Mark identifies the quietest products in a given category giving consumers more informed choice about the products they buy.
The GBB92STAXP offers customers a market-first 20-year warranty thanks to its revolutionary Inverter Linear Compressor, which creates less internal friction, leading to better reliability and durability, whilst its Centum System guarantees maximum efficiency with an A+++-10%* energy rating.
Consistent fridge temperatures are kept thanks to its LINEARCooling system, which helps maintain the appearance and taste of fresh products for longer by reducing temperature fluctuations. At the same time, LG’s DoorCooling+ feature provides up to 32% faster and more even cooling with air vents located at the front of the fridge.
Finally, the SmartThinQ app allows customers to remotely adjust their fridge settings from their phone so they can prepare it to accommodate a large grocery spree.
To support small retailers in-store, LG provided upsell charts and POP, including Which? Best Buy stickers.