AWE provides electrical retailers seeking to offer a smart home solution to customers with access to the Sony VPL-VW270ES Home Cinema Projector. This state-of-the-art projector delivers 4K detail and premium grade, professional quality images – perfect for home cinema and media room applications.

For electrical retailers, this £5,000 model offers a new price point for native 4K projection, and is so innovative that 84 display dealers have committed to the product since launch. It’s shipping at £100 less than its nearest competitor and delivers the most accurate, cinematic picture available for its price point.
It produces true 4K resolution with Sony’s latest 4K SXRD panels for stunning cinema viewing and incredibly lifelike colour. With more than four times the detail of Full HD, details are incredibly clear without any visible pixels. Sony’s SXRD panel can also achieve the highest contrast ratio compared to other devices, creating a truly immersive experience.

High brightness of 1,500 lumens delivers an exceptional picture even in well-lit rooms, whilst Sony’s TRILUMINOS colour reproduces more tones and textures than a standard projector system and excels in fast-moving scenes. It can reproduce colour and contrast faithfully to creators’ intentions, thanks to Sony’s exclusive Reality Creation technology, which analyses the image right down to the pixel level and uses pattern-matching algorithms to enhance image sharpness. Using technology from Sony’ professional grade units, the Sony VPL-VW270ES gives the best picture from a projector at this price point in the most compact size and with a choice of white and black colour options.

For fast-moving scenes, Sony’s Motionflow technology displays twice as many images and transitions per second as Full HD for minimal blur, pulling the viewer right into the heart of the action. It also upscales existing Full HD Blu-ray Disc and DVD movies to near 4K quality. Plus, the new 4K processor provides even more clarity and definition for the perfect picture image.

The VPL-VW270 offers a powered lens for zoom, shift, and focus operations to provide maximum flexibility for home installations, including high ceiling mounting. Its high-performance lamp and advanced lamp-control technology ensures an extremely long lamp replacement time of 6,000 hours. With generous connections and interfaces, it also offers great flexibility for smooth integration in any home cinema set-up, with an incredibly small footprint for ease of installation.
Retailers can benefit from this 4K projector solution, which presents a high-quality, fully immersive option for dedicated home cinema and living room environments, allowing them to up-sell from the mass market.