Technical innovation

Among the UK’s best-known brands, Hoover is renowned for putting innovation at the heart of the home and creating solutions to make cleaning less of a chore.

In July 2018, the brand launched its most innovative cordless stick vacuum to-date – H-Free – a direct competitor to some of the most well-known products available on the market. Ergonomically-designed and ultra-manoeuvrable, the H-Free incorporates features of Hoover’s most popular models from recent years to create a product perfect for caring for the home. 

Hoover undertook extensive market research with ‘cordless vacuumers’ to understand issues they had when using the products. Feedback included; no parking position, difficult maintenance, poor carpet performance and less power than corded alternatives. Hoover took all this into consideration when creating H-Free.


H-Free has a perfectly balanced head and foot to ensure it can stand up unassisted, meaning it’s easy to store anywhere in the home. Its also fitted with an on/off rotating brush bar to agitate carpet fibres, so it can easily switch between carpet and hard floors. The brush bar can be easily removed and reattached, making maintenance quick and easy.

Finally, the pièce de résistance is H-Free’s dust pick up, which matches that of a corded vacuum*. People no longer have to sacrifice their preferred style of vacuum to have optimum performance; they can now have the best of both worlds.

Operational features

Ergonomically designed, the 2-in-1 cordless stick is ultra manoeuvrable thanks to its Flat & Drive nozzle, with a flexible joint providing 90° reclining and 180° lateral capabilities. H-Free can also be converted into a handheld, with a weight of just 1.5kg, making it ideal for above floor cleaning and reaching those hard-to-get to places.

Packed with features including continuous power mode and cyclonic technology, H-Free has been designed with the consumer front of mind. Its high-capacity Lithium-Ion 18V battery provides a considerable amount of vacuuming from a single charge, up to 25-minutes non-stop, which is enough to cover an average-sized, three-bedroom home. The battery pack can be removed for charging, meaning H-Free can be stored wherever is most convenient in the home, even if there is no power socket nearby.


Consumer benefits

Features like continuous power mode, which prevents users from getting trigger finger and the hand-held capabilities make H-Free easy to use all around the home and even in the car!

The LED nozzle lights at the front of the foot guarantee dust can be seen even in the darkest spots, such as under the bed or the sofa and its impressive reclining and lateral manoeuvrability mean they can be reached with ease.

H-Free comes in two incarnations; the original model or a pets version. H-Free Pets boasts all the same features of H-Free, with the addition of a motorised pets brush, designed specifically to loosen and lift stubborn pet hair form carpets and furniture. 

Product success

With more than 100 years of innovation under its belt, Hoover is continuing to create a varied product offering, with a range of stylish options to help users care for their homes.

Packed with innovative and essential features H-Free ensures vacuuming isn’t a time-consuming chore, but instead a task which can be completed effectively, little and often and with ease, so that people can do what they do best at home; spend time with loved ones.

*Performance based on internal tests of dust pick up on hard floor, hard floor with crevice, and carpet, measured according to EN 60312-1 and attaining the dust pick up limits of Regulation (EU) No 666/2013.