The Hotpoint ActiveCare washing machine (NM11 1045 WC A UK), launched in October 2018, has been developed and designed incorporating a series of technical innovations that are both tough on stains and kind to clothes; making everyday life easier for the consumer.

Best-in-class for stain removal, Hotpoint’s pioneering ActiveCare technology is a series of three powerful innovations; Active Mousse, Active Drum and Active Load, which together ensure optimal stain removal. As a result, users benefit from the effective removal of more than 100 stains at a wash temperature of just 20 C*.

Before it enters the drum, Active Mousse pre-mixes the water and laundry detergent to create a mousse. The Active Mousse penetrates fibres more quickly; generating an increase of up to 60 per cent in cleaning power at 20 C**.

At this point, the Active Drum creates 10 different drum motions during a single wash cycle, with each one specifically designed to treat a variety of stains. Finally, Active Load automatically manages water usage and wash time, depending on the size of the load, keeping resource usage to a minimum without compromising on performance. With the Hotpoint ActiveCare washing machine, stains no longer require pre-treatment, saving users money on dedicated pre-treatment stain removers. Not only this, stains are removed in just one wash, ensuring further protection of all laundry and saving the user valuable time and precious resources.

In addition to ActiveCare technology, the 10 kg washing machine (NM11 1045 WC A UK) also features two state-of-the-art steam programmes; Steam Hygiene and Steam Refresh. Steam Hygiene ensures that every wash is hygienic at any temperature by injecting steam directly into the drum at the end of the wash cycle, to remove up to 99.9 per cent of the most common bacteria. The Steam Refresh programme freshens laundry by penetrating fibres with steam, perfect for refreshing clothes that have not been worn for a while.

Aesthetically, the Hotpoint ActiveCare washing machine features a fresh, contemporary and innovative design. The large easy access door, which makes it easier to load and unload laundry, is trimmed with polished chrome for a premium feel. Not only this, the washing machine also features an ultra-clear and easy to read display, as well as having a touch-button user interface, ensuring that operation is both smooth and straightforward.

In addition to the impressive stain removal offered by the technologies featured within this washing machine, which work together harmoniously to remove tough and stubborn stains while caring for fabrics and colours, the Hotpoint ActiveCare washing machine also boasts a plethora of additional features and programmes that make this appliance an all-round laundry hero. The combination of ground-breaking ActiveCare technologies and sleek aesthetic design featured within the Hotpoint ActiveCare washing machine ensure that it stands out as an innovative product within its market. 

* Obtained on Anti Stain programme (tested on Cotton) and ActiveCare option activated. Example of stains tested: pizza, coffee, pen ink, milk with cacao, bronzer, mud.

** Compared to a Hotpoint washing machine without ActiveCare technology