In a difficult climate, the built-in sector is one which has held its own, demonstrating sustained growth and offering potential rewards to those retailers with the right product offering. In fact, latest AMDEA data shows the built-in appliances sector outperforming the rest of the UK cooking market in terms of both value and volume. So 2019 was the perfect time for UK appliance brand, Belling, to launch its brand-new collection of large capacity built-in appliances.
Combining spacious cavities, advanced fit and feel, industry-leading technology and Bluetooth connectivity the new collection features a full suite of single and double ovens; gas, electric and induction hobs and as a built-in combination microwave oven.
Responding to demand for larger capacities on built-in products, all of Belling™s new ovens offer amongst the highest capacities on the market. In fact, while the average litre capacity of most best-selling 60cm single built-in ovens was previously 59 litres, ALL of Belling™s newest single ovens feature a minimum 73 litre capacity as standard.
60cm single ovens offer a generous 73 litre gross capacity
70cm built under double ovens offer 44 litre and 59 litre capacity cavities
90cm double ovens offer 44 litre and 80 litre gross capacity cavities
All models are A energy rated and feature Equiflow fanned oven technology which guarantees even heat distribution, resulting in controlled, consistent cooking no matter what position the food is in the oven – and easy clean benefits. Other features within the collection include:
Pyrolytic technology: A self-cleaning cycle during which the oven will lock the door and raise the temperature to 450 degrees, removing burnt on food residues on from the oven walls and leaving a thin layer of ash that can be quickly and easily removed with a damp cloth, restoring the oven to showroom condition.
Removable catalytic liners: These liners are located inside the oven cavity and are treated with a special material that absorbs grease and oil splashes from cooking. This residue is then broken down and burned off when the oven is heated and the liners can be removed, making them easier to clean
Multifunction+: Up to fifteen cooking functions including Equiflowâ„¢ fan oven, defrost, top heat, base heat, intensive bake and fanned grilling to give the user greater flexibility and control.
Zeus: A smart connected timer application developed by parent company, Glen Dimplex Home Appliances. Zeus is easy to operate via an App that is free to download on Android and IOS and allows the oven timer to be controlled by smartphone or tablet using a Bluetooth connection. Zeus gives home cooks the ability to programme their oven timer via Cook Now™ or Cook Later™ options, with the benefit of a Favourites™ feature to memorise the most often used cooking times. Users can quickly and easily adjust the cooking duration via their smartphone and use the app to register their appliance.
Soft-close doors: A special hinge that incorporates a mechanism which activates when the door is within a few inches of the shut position and brings the door gently closed.
The built-in oven collection is complemented by a 38-litre capacity integrated combination oven and microwave, with five power levels and eight oven functions and a coordinating warming drawer.
The suite of integrated hobs spans a full range of materials, fuel types and dimensions, ranging from a simple 30cm ceramic domino hob to the BEL IHL602, a 60cm linkable induction hob. For those who prefer gas, but want the latest in modern styling, the BEL GTG75C, is a 75cm gas through glass hob with front rotary control, five burners including a wok and cast enamel pan supports.
The built-in collection has been well received by retailers with the Belling BI602MFPY 60cm, multifunction pyrolytic oven proving to be a best seller.